Work

Überrito

After years in business and being a staple in the Houston community, Überrito changed its name for unexpected reasons. While it was the ideal moment to reinvent themselves and update their look, it also involved staying true to their values and existing customers. They engaged Alloy for the transition.

Services

  • Brand Strategy

  • Identity Design

  • Branded Spaces

  • Responsive Websites

  • Brand-led Marketing

  • Content Development

Uberrito fast-casual restaurant branding

We worked closely with Überrito to create a new brand experience that embodies the attributes of freshness, diversity of ingredients, and unexpected flavor combinations. In the process, we not only defined their story, we also redesigned their packaging, print and digital materials, and physical and digital signage.

Uberrito fast-casual restaurant packaging design
Uberrito fast-casual restaurant branding
Uberrito fast-casual restaurant branding
Uberrito fast-casual restaurant signage
Uberrito fast-casual restaurant messaging
Uberrito fast-casual restaurant digital signage menu
Uberrito fast-casual restaurant franchise brochure

With the new identity and brand story in hand, we were also tasked with creating a responsive website where their customers could digitally experience the restaurant and receive an invitation to enjoy the food at any of their locations.

Uberrito fast-casual restaurant website
Uberrito fast-casual restaurant responsive website
Uberrito fast-casual restaurant social media management
Uberrito fast-casual restaurant social media

Once we nailed their website, we moved on to help with their marketing efforts. We created a great deal of materials including social media graphics and ads, billboards, brochures, loyalty cards, interactive games and many more to activate their brand and continue attracting new and existing customers.

Uberrito fast-casual restaurant billboard design
Uberrito fast-casual restaurant grand opening campaign
Uberrito fast-casual restaurant rewards

Alloy delivered even with our super tight deadline. They approached our project with the right combination of pragmatism and creativity to create a new brand that’s original and fresh. Our customers love it.

Lindsey Hunt
Marketing Director, Uberrito