Work
Überrito
After years in business and being a staple in the Houston community, Überrito changed its name for unexpected reasons. While it was the ideal moment to reinvent themselves and update their look, it also involved staying true to their values and existing customers. They engaged Alloy for the transition.
Services
Brand Strategy
Identity Design
Branded Spaces
Responsive Websites
Brand-led Marketing
Content Development
We worked closely with Überrito to create a new brand experience that embodies the attributes of freshness, diversity of ingredients, and unexpected flavor combinations. In the process, we not only defined their story, we also redesigned their packaging, print and digital materials, and physical and digital signage.
With the new identity and brand story in hand, we were also tasked with creating a responsive website where their customers could digitally experience the restaurant and receive an invitation to enjoy the food at any of their locations.
Once we nailed their website, we moved on to help with their marketing efforts. We created a great deal of materials including social media graphics and ads, billboards, brochures, loyalty cards, interactive games and many more to activate their brand and continue attracting new and existing customers.
Alloy delivered even with our super tight deadline. They approached our project with the right combination of pragmatism and creativity to create a new brand that’s original and fresh. Our customers love it.
Lindsey Hunt
Marketing Director, Uberrito