Work
EnterAct
Two long-established companies merged forces to build EnterAct, an interactive furniture and technology showroom. They engaged Alloy to design a brand identity from the ground up that enabled their customers to come in close contact with their services and product offerings in the physical and digital worlds.
Services
Brand Strategy
Logo & Identity Design
Branded Spaces
Content Strategy
As functional furniture and integrated technologies are the building blocks of productive and dynamic office spaces, EnterAct's logo captures such pieces coming together to embody the well-rounded working environments the company offers.
We designed the interior space of the showroom with elements from the brand that communicate movement and pieces coming together. Additionaly, we created graphics and interactive widgets for their big digital displays to elevate the dynamism of the space.
Our name, our logo and our space are all a great reflection of who we are as a company. We were looking for a memorable brand that could adapt to the way we do business, and we definitely got it.
Ricky Cortez
President, MCA and EnterAct